Client Overview
Asymmetric Health – https://www.asymmetrichealth.com/
Located in Olympia, Washington, Asymmetric Health is a functional medicine practice.
Challenge:
As FDGweb, we were tasked with rebranding the website for Asymmetric Health, formerly known as the Primal Health and Wellness clinic. The challenge lay in transitioning the website from its previous branding to a new identity while ensuring a seamless experience for visitors. Additionally, the rebranding required a shift in the visual elements of the website, moving from a masculine aesthetic to an eye-catching and clean design.
Solution:
In tackling this challenge, we devised a comprehensive solution that encompassed both the visual transformation and the technical aspects of the website migration.
- Strategic Logo Placement & Color Integration: We strategically placed the rebranded logo in key locations throughout the website, ensuring it served as a focal point while reinforcing the new brand identity. Simultaneously, we applied the updated color palette thoughtfully across the site, from button elements to text accents. By seamlessly integrating the new logo and colors, we maintained consistency with the updated brand identity while enhancing the overall visual appeal of the website.
- Seamless Transition: To ensure a smooth transition from the old site to the new one, we meticulously tested all forms and confirmed redirects. This meticulous approach minimized disruption for visitors and maintained continuity in the clinic’s online presence.
Results:
Through our strategic approach and attention to detail, we were able to overcome the challenges posed by the rebranding process and deliver a website that not only reflects the clinic’s new identity but also provides a seamless experience for visitors. The transition from the old site to the new one was executed flawlessly, with all forms functioning as intended and redirects in place. As a result, Asymmetric Health now boasts a fresh and engaging online presence that effectively communicates its brand values and services to potential clients. We are proud to have played a role in this transformation and look forward to continuing our partnership with Asymmetric Health in the future.
FDGweb: Located in Arlington, Washington. Serving the greater Seattle area and farther.
