Client Overview
Todd Contract: https://toddcontract.com/
Todd Contract is a leading commercial flooring distributor with a reputation for providing high-quality flooring solutions to businesses. They are based in San Francisco and San Diego, California, serving a diverse clientele across various industries with a commitment to excellence and customer satisfaction.
The Challenges
Todd Contract approached us with a series of issues they wanted to address with their outdated website: its design lacked modern aesthetics, making it difficult to instill trust and confidence in potential clients; it was not optimized for search engines, resulting in low visibility and poor search rankings; it did not effectively showcase the company’s partnerships or the faces behind the business, which are crucial for building trust in a B2B environment; and the limitations of the GoDaddy platform hindered their ability to update content and scale their online presence effectively, necessitating a migration to a more flexible platform.
Our Solutions
To address these challenges, we implemented a comprehensive redesign and migration strategy:
- Website Migration: We migrated the existing website from GoDaddy to WordPress DIVI, providing a more flexible and robust platform for future growth.
- Modern Design: The new design focused on creating a clean, modern look with plenty of white space, sharp corners, and visual cues. This minimalist approach not only improved readability but also conveyed professionalism and trustworthiness.
- Trust-Building Elements: We added a dedicated team page with professional photos of employees to humanize the brand. Partner logos were prominently displayed to highlight key industry relationships and build credibility.
- SEO Optimization: We optimized the website for search engines by crafting unique, keyword-rich title tags and meta descriptions for each page. This improved the site’s visibility and ranking on search engine results pages (SERPs).
