Client Overview
American Cremation: www.americancremation.com
Located in Stanwood, Washington, American Cremation is a compassionate and professional cremation service provider, dedicated to offering dignified and affordable cremation services. With years of experience in the industry, American Cremation serves families with the utmost care and respect, ensuring a seamless and respectful process during a challenging time. Their commitment to providing comprehensive and transparent services has made them a trusted name in the community.
The Challenge
Despite their strong reputation and quality services, American Cremation faced a significant challenge: an outdated website design. The old website was not only outdated but also difficult to maintain and update. This hindered their ability to provide clear information to families and streamline the arrangement process.
Our Solution
To address these challenges, we proposed a redesign of American Cremation’s website. Our solution involved creating a new, modern website layout using WordPress with the Divi theme. Here’s how we tackled the project:
- Modern Design and Brand Consistency: We utilized the Divi theme to give the old layout a facelift. By incorporating American Cremation’s brand colors and design features throughout the site, we ensured that customers would still recognize the site and maintain brand trust. This update provided a cohesive and modern look that reinforced the company’s identity and professionalism while introducing modern layouts and elements.
- Product Catalog Integration: We integrated a comprehensive product catalog into the website, allowing visitors to browse available products easily.
- Make Arrangements Form: We updated and developed their “Make Arrangements” form with a cost calculator and details breakdown, enabling families to know upfront how much the arrangements will cost without needing to get on the phone. This feature provided transparency and convenience, easing the planning process.
- Mobile Responsiveness: The new website was designed to be fully responsive, ensuring it looked and functioned perfectly on all devices, from desktops to smartphones.
- Ease of Maintenance: Using WordPress and Divi’s drag-and-drop builder, we ensured that the website was easy to maintain. This allowed the American Cremation team to make updates and changes without needing extensive technical knowledge.
The Result
The new website for American Cremation resulted in significant improvements in user experience, transparency, and operational efficiency. The modern design and enhanced navigation, combined with consistent branding elements, made it easier for visitors to find information and make arrangements online while recognizing and trusting the familiar brand. The mobile-responsive design ensured that the website performed well on all devices, catering to the increasing number of mobile users. The integration of the product catalog and the “Make Arrangements” form with cost calculation provided clarity and convenience, allowing families to make informed decisions without the need for phone consultations. The WordPress and Divi setup facilitated easy maintenance, enabling the American Cremation team to keep the website updated and relevant without extensive technical expertise. By transforming their outdated website into a modern, user-friendly platform, American Cremation significantly enhanced its online presence, improved client engagement, and streamlined the arrangement process, ensuring a better experience for the families they serve.
View American Cremation here.
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