Our Case Study On Discount Fence

Client Overview

Discount Fence – www.discountfencewa.com

Located in Bellingham, Washington, Discount Fence is a reputable fencing company known for its high-quality materials and exceptional craftsmanship. Serving a wide range of residential and commercial clients, Discount Fence has built a strong reputation for delivering reliable and beautiful fencing solutions. To further cement their position in the market and attract more clients, Discount Fence sought to enhance their online presence.

Challenge

Despite their strong offline reputation, Discount Fence faced several challenges in the digital realm. The website was not optimized for search engines, resulting in low visibility and organic traffic. Additionally, the site lacked a cohesive brand identity, which undermined the trust and credibility necessary for converting visitors into customers.

Solution

To address these challenges, our team implemented a comprehensive digital strategy focusing on the following key areas:

• Bold Calls to Action: We redesigned the website with strategically placed, eye-catching calls to action to guide visitors toward key conversion points, such as filling out a quote form or calling Discount Fence directly. This helped create a seamless user journey from landing to conversion.
• SEO-Optimized Photo Gallery: Using WordPress – DIVI, we developed a SEO-heavy photo gallery showcasing Discount Fence’s work. Each image was optimized with relevant keywords and descriptive alt text to improve search engine rankings and attract organic traffic. This gallery highlighted their craftsmanship and boosted online visibility.
• Strong Brand Representation: We reinforced Discount Fence’s brand identity by using consistent color schemes, typography, and messaging across the site. This created a cohesive and professional look, building trust and credibility with potential customers.
• Mobile Optimization: Recognizing the high mobile usage among their audience, we meticulously optimized the site for various mobile devices. This ensured seamless functionality and a consistent user experience across platforms, catering to the evolving needs of their audience.
• Facebook Feed Integration: We integrated a Facebook feed into the website to showcase the latest updates and project highlights. This not only kept the content fresh and engaging but also helped build social proof and connect with potential customers through an additional channel.

Result

As a result of these strategic improvements, Discount Fence now has a website that is better aligned with modern digital standards and the needs of their audience. Using WordPress – DIVI, the SEO-optimized photo gallery and consistent brand representation have enhanced the overall user experience, while the bold calls to action and mobile optimization ensure that visitors can easily engage with the site on any device. Additionally, the Facebook feed integration provides regularly updated content, keeping visitors engaged and informed about the latest company activities. Overall, these enhancements have positioned Discount Fence as a more customer-centric and forward-thinking company in the digital space.

View Discount Fence here.