When you’re selling art online, the way people search for pieces can make or break a sale.
Imagine your customer is looking for a specific theme—like a forest scene with blue skies and pink clouds.
With basic search tools, your customers might struggle to find exactly what they want.
This is where AI steps in to elevate the game.
The Power of AI-Driven Search
At FDGweb, we’ve been delivering cutting-edge website design solutions for over 24 years, always staying on top of emerging AI trends to give our clients the best tools available.
We suggest using AI-driven search tools, like Searchanise, to eliminate guesswork when finding art.
These tools use powerful algorithms to analyze everything from color palettes to subject matter, allowing customers to discover the perfect piece—even if they don’t have the precise terms to describe it.
This level of precision is crucial because at its core, buying art is an emotional experience.
Customers may not always know the exact words for what they want, but they recognize it when they see it.
AI helps bridge that gap, making it easier for them to explore your site and, ultimately, make a purchase.
How AI Enhanced ArtStar’s Search Experience
When our client, ArtStar, approached us, they had a unique challenge: their customers wanted to search for art based on broad themes—like color schemes and specific subjects—but their existing search functionality wasn’t delivering relevant results.
This led to missed opportunities and hurt conversions.
Here’s how we improved their search functionality so that customers could find what they were looking for:
- Using AI for Descriptions: First, we worked with ArtStar to bring in AI to help generate descriptions for their artwork. The AI tool scanned each artwork and created detailed descriptions based on factors like dominant colors, subject matter, and themes.
- Metafield Import via Matrixify: Next, we used Matrixify to bulk import these AI-generated descriptions as metafields into the products. This allowed us to include rich, searchable data within each product listing. These metafields are critical because they tell the search engine exactly what the product is about—whether it’s a blue sky or a forest scene.
- Enhanced Search Functionality with Searchanise: With Searchanise, we added these metafields to the search index, meaning customers could now search for art using broader terms like “blue sky” or “forest”, and receive results that actually matched what they had in mind.
- Analytics for Continuous Improvement: Searchanise doesn’t just stop at powering the search bar. It also provides search analytics, which let ArtStar track common search terms and identify gaps between what customers wanted and what the search returned. With this data, ArtStar can continually update and refine the metafields, making sure the search results always match customer needs.
By incorporating AI-driven search tools, ArtStar transformed the way their customers found artwork. The AI’s ability to interpret broad themes like “vibrant cityscapes” or “calming blue tones” bridged the gap between abstract ideas and specific pieces.
This helped remove the guesswork from the buying process, making it easier for customers to explore, connect with, and purchase the art they were looking for.
The enhanced search experience not only aligned with the emotional aspect of buying art but also allowed ArtStar to present their diverse catalog in a way that was more accessible and meaningful to their audience.
Helping Customers Find (and Purchase) Art Faster with AI
AI-powered search tools have revolutionized how customers explore products across any eCommerce website, not just in the art world.
These tools interpret vague or broad descriptions, quickly connecting users to the products they need—even when they don’t have the exact words.
Platforms like Searchanise make it easy for buyers to find the perfect match faster, regardless of the industry.
Whether you own an art website or any other type of eCommerce store, FDGweb can help you integrate AI-driven search tools like Searchanise.
From setting up metafields to analyzing search data, we’ll build a system that connects customers with what they’re searching for, ensuring your site delivers a seamless shopping experience.
