Astound Broadband
Astound Broadband is the new identity for the former Wave, RCN, & Grande branded ISP’s.
About the Project
As a long-time vendor of Wave Broadband, we were selected to lead the development of the new Astound website experience, buy-flow, check for service and support sections.
Solutions
- Creative design & UX process – including custom animations & effects.
- Built a comprehensive website site solution that helped unite multiple brands under a single identity.
- Developed an optimized, data-driven checkout process that performs geolocation and delivers alternate content and offers based on the visitors’ location.
- Full mobile responsiveness.
- ADA accessibility & SEO-friendly features.
Technologies
WordPress with custom design & development.
Created a custom experience for their customers based on their location for geolocation using Google Maps API.
Full integration with Fed Ex Return Labels, Zen Desk, Check for Service & more.
Highlights
Uniting Multiple Brands into One
Our team built a comprehensive website that helped unite multiple brands under a single identity. In addition, we built an optimized, data-driven checkout process; we built a system to manage location based content and auto-detection – we even managed the collapse of 10,000+ URLs in a manner that helped preserve SEO and domain authority.
Custom Support Sections & Guides
Since users come to the site for a variety of needs, we created microsites within the main website to consolidate searches for help documents, guides and other day-to-day customer features.
Geolocation-Driven Content
We developed an easy to use system for managing content, offers and pricing based on the detected location of the user. Additional failsafe measures are deployed to ensure that even mobile users were being correctly associated with their market.
Interactivity & Clean Visuals
Keeping site speed top of mind, we were able to deliver all of the animations and interactive elements with a variety of cutting edge techniques using only CSS3 and JavaScript.
Our ecommerce sales have risen over 100% since implementing the new design and framework FDG Web put together for us.
Deeper Insights
Geolocation Targeting in Action: Deliver Content by Region
Every time someone visits your website, they’re looking for something specific. But are they finding what really matters to them? Geolocation targeting gives your site an edge by instantly showing each visitor content tailored to their location. Imagine your site...
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