16404 Smokey Point Blvd. | Arlington, WA 98223
Tom Granger
Project Summary

Summary: New website design & integration into WordPress - including current content, tools, documents and resources as well as all customer contact forms and touch points.

The scope of work will include:

  • Editable site so client can update and create new pages
  • Mobile Friendly
  • Search Feature  - Want a search function on our site
  • Website Pages – Multiple pages such as Contacts Page, Locations Page, Services Page, Projects Page, etc.
Additional features included with our proposed solution:
  • Fully-responsive version of Website (responsiveness of tools may vary based on vendor - however the marketing part of your site will always be responsive)
  • Preservation of URL structures and SEO for old site to new. Proper 301 redirects for all urls indexed by Google that cannot be copied. Standardization of content in proper SEO hierarchy. Post-launch monitoring and detection of SEO issues across all sites.
  • Creation of admin-friendly processes and tools for self-managing as many aspects of day to day operations without the need of a developer and designer (where appropriate). We will work with you to create content areas that do not need complicated graphical work to make changes. In short, we always want to try and help code ourselves out of a job.
  • Total mobile responsive framework – we will ensure a consistent experience across tablets/mobile and browser devices.
  • Page / Product SEO, TITLE and meta data for customization on all pages.
  • All visitor/customer touch points for communication, request for information follow-up emails and other contact points.
  • Assist with additional tasks not identified as requested on an hourly basis after site is deployed, set-up and ready for products to be copied/imported by client.
Our Core Competencies
  • Full design & development services – no outsourcing.
  • Highly skilled and experienced workforce. Our retention rate is phenomenal for the technology industry. Our average employee has 6+ years with our firm and 15 years in the industry.
  • Information architecture and enterprise systems design – we plan for our client’s continued growth and needs 5 – 7 years down the road.
  • Highly experienced with web application development and integration with complex systems. 
  • Highly experienced with ADA & WCAG compliance and auditing
RFP - Answers

Consultant ExperienceBriefly describe your experience in the industry and particularly designing professional, mobile friendly websites for clients. What platform do you use to develop website (Wordpress, etc.)?

We fit the platform to each client′s individual needs rather than a one size fits all approach (E.g. WordPress). Typically WordPress is a good choice for content-driven needs. Drupal is great for Application/Feature-driven needs and Joomla! for Community-driven websites. In your RFP - WordPress does seem to be an ideal fit - however, with an enterprise framework overlay (no extra cost to do this) for future integration of apps and features.

Project Experience – Briefly list 3 example websites that are similar to our project. Please provide a link to each website for us to review.

Fisher Construction Group - features include: portfolio management tool & enhanced SEO framework


Trico Construction - features include: HR & job posting management and integration with Recruiterbox, project & markets summaries, vendor document management library & SEO framework.


Janicki Industries - features include role-based departmental editing, HR-management of jobs, SEO landing pages for markets & tradeshows, internal employee-only pages.


Experience with Application Development –Briefly describe your experience building websites that utilize business applications, such as scheduling applications, project management applications and/or GPS tracking applications Please note if you have developed or assisted in the development of any web applications.

We have extensive experience building web apps from start to finish - especially GIS/PM apps.

Recent examples:

  • Wave G - Building Locator: https://waveg.wavebroadband.com/locations/
  • Wave Broadband GIS-enabled "Status" website - http://status.wavebroadband.com
  • Delta Dental - Dentist Search - https://emds.previser.com/delta-z968he/find-a-dentist
  • University Mechanical Contractors - we currently maintain and add functions to their project and service management application.
  • The Landlord Academy - Property Management & Work Order Management Application

Communication –Briefly describe your communication process with clients.

Projects will typical involve weekly / bi-weekly stand up meetings with our clients as we work through the specifics. We make use of Basecamp for Project management and/or JIRA for ticket-based issues.

Please outline your project process, including project leads and supporting staff.

We maintain both a Creative Director and a Development Director who oversee our design & development teams. When a project is first initiated, there will be a Project Manage on our side who will work with your staff to ensure the project′s success. Our project manager will manage FDG staff as needed for the various requirements your project may have. In many cases, the designers or developers will be communicating with you as well when the need arises when it doesn′t make sense to always insert the PM into the process.

Professional References –Please provide a minimum of 3 references we can contact regarding your services.

See below.

Websites and Analytics–Briefly describe your process for ensuring a website has adequate SEO. Please also describe the website analytics that you will establish so we can easily track website traffic.

We always make sure each website has a client-controlled set of Google Analytics installed and reporting. Whenever possible, we also like to hook up conversion tracking (e.g. number of contact form submissions) for whatever the call to action is for a particular project.

We also install a baseline SEO framework and work with our clients so they can understand how modern search engine optimization works. Since we are far beyond the period of time when optimization at the code level has any real impact on SEO - we make sure we discuss the long term goals for your SEO and help develop a realistic plan that will serve you long term. The owner of our firm attends PubCon, one of the largest annual SEO conventions and master classes and takes a realistic approach to our client′s SEO needs.

Outsourcing –Please confirm the services you provide are inu2010house. If not, list what services do you outsource?

All of our services are performed by full-time, local staff. No outsourcing. Our clients enjoy being able to talk to people who know their systems inside and out, year after year.


Bid/Budget of: $9,700


  • Current bid assumes using existing or consolidated content - but with improved organization, message crafting and visual design. Any new content not discussed prior to project inception may require additional work - however, we always will discuss this when you send us new content that doesn′t fit the original scope. (e.g. content that involves new features, such as a new system to integrate or a new registration system).
  • Terms: 33% deposit to start. Progress billing on Net 30.
  • Client should approve and allow for up to 10% extra in final budget for things you may need additional help with or were unknown at the beginning of the project. This is not required, but a realistic expectation as you work through your project. We provide a monthly accounting from our task/billing system so our clients can track each phase of the project. Anything that would fall into the 20% extra allotment would be detailed and approved prior to incurring the billing.

Timeline – Sites like this average around 30 - 60 days of design & development time - with content changes often being the portion of the project that can take the most time if you are writing/editing new content. We can use existing content and but a better "polish" on it to help speed the project up.

* - any third-party stock photos may require a one-time license fee, typically $5 - $7 per photo credit – client may choose photos or provide existing images as needed.

Who We Are
We are a full-service web design & development firm. We have a full-time staff of local developers and designers here in the Seattle area in our office in Arlington, WA. No outsourcing or scrambling to hire people to do your job… it’s just not our style.
Development Approach

The following is a description of our methodology for developing projects and executing the services we sell to our clients as well as the communication channels used to ensure clear, effective communication at every level.

Phase I: Project Inception

Creation of Work Plan & Clarification of Project Goals by FDG Web staff.

To understand the business case and needs behind the individual specifications listed, we must return to our clients a work plan. The work plan is not merely a reiteration of the specifications, rather it is the mapping of the proposed solutions and how they will meet the clients goals for each phase of development.

The Work Plan consists of:

  • The Software Framework, System, Software or other solution(s) implemented to meet the client′s particular needs.
  • The modifications & custom programming to be made in order to meet the client′s needs.
  • The step-by-step work flow for each custom, “non-housekeeping” function included in the solution(s).
  • The determination of the project area(s) and what version controls will exist.
  • The areas that are considered to be "Discovery" by either the client or FDG (or both) and the work flow for guiding everyone through the Discovery Phase for features, process and functionality.
  • The "content plan" which details what assets will be provided, who is responsible for integration of content and in what format it is to be received in. The content plan may have several different processes based on the client′s needs and the functionality of the website.
  • Who the project manager and staff responsible for the work plan are and their contact information.
  • Where the project will exists in our Project Management system and how easy it is for the client to interact with it from their browser or mobile device.
  • What the testing plan will be and why we use the "Exploratory Testing Method" as opposed to manual scripted testing approach.
  • An outline of the expected times in which meetings or presentation of deliverable will occur and what decision-trees may need to exist. It is important to make sure that the client understands when a critical decision point is going to be reached for an individual function, feature or development milestone. 

The Work Plan helps outline these things in a more natural language.

Upon submission to the client, the client will sign off on the plan or suggest revisions. The sign-off can occur as a unilateral agreement via email or fax, but just not phone.

Phase 2: Design Concepts & Framework

Depending on the overall schedule and specifications, we will have a creative cycle that includes the creation of one or more flat mock-ups (JPG/PDF) that acts as an initial wireframe for the design process.

Upon completion of this process, we will have a viable wireframe and walk through of all primary pages and features of the website and the client will sign-off on the concept and design framework. The sign-off can again occur as a unilateral agreement from the stakeholders via email or fax, but just not phone.

Phase 3: Web Development

Development occurs concurrently in most cases, with the design team working on the HTML/CSS templates for all pages, views, modules and features of the website – while the development team begins building the database schema, framework and installation(s) that occur prior to design integration.

Each team as a Lead and that lead is the main point of contact for the work being performed. The Lead or the Project Manager may be in contact with the client directly, however it is the PM′s responsibility to manage and organize all contacts so there is no confusing on who is responsible for what tasks.

Typically, the breakdown looks as follows:

Project Manager
Designer (Lead)

  • Additional Designer

Programmer (Lead)

  • Additional Programmer
  • UI Programmer (Design Integrator)

Leads may talk directly to the client in order to get information and direction. All communications via email get logged into the Project Management System. If a phone call results in a decision or action(s) to be taken – the Lead is responsible for recapping or summarizing what was decided and posting it to the Project management System.

This is an easy to take step that allows a summary of what was discussed to be quickly verified with the client.

Development will have different phases depending on the project. Phases will be outlined in the Work Plan. Besides the actual design, development, integration and eventual deployment of the project – all development must include:

  • Complete testing of deliverable(s) across all target browsers.
  • Complete testing of all alternate content across all target devices.
  • Accessibility testing (if applicable)
  • Load & stress tests for all target hardware.
  • Security testing, anti-SQL injection, securing all inputs and reviewing vulnerabilities and vulnerability management (E.g. mod_security rule sets)
  • Software, open source, third-party apps and technologies may be logged into the Vulnerability Database so we can be notified of any changes, patches or updates that must be applied regardless of where we are at in the development or release cycle. E.g. http://secunia.com/
  • User testing (blind or focused)
  • Client has a release checklist and who to contact with edits, changes, updates or bug fixes upon release.
  • Client understands what information they should try to ask for from users who report problems or bugs in the system.
  • Client stakeholder testing and sign-off

Phase 4: Release

Release is ready when the client has signed-off on the deliverable(s) and functionality as demonstrated. Release adheres to its own schedule depending on the needs of the client.

In the case where a project is migrating to a new server, and will involve a DNS switch – we must ensure that the client and their staff understand what that will entail and how best to handle any trouble typically associated with DNS propagation. In the case where an internal DNS switch is made, the client will advise us as to what systems will be impacted and to what degree.

Regardless if it is a new site, replacing an older site or a hybrid … both the client and FDG Web will agree upon a release schedule and when the system should not be used until the release is complete.
In the case of ecommerce deployments we will typically have a synch of customer and order data prior to the release – then synch again after the release is completed.

In the case where a website, intranet or application can been build on an existing domain, we will synch any production data (if applicable) backup the BETA build, backup production again and roll the BETA into the root of the website.

As soon as the new site/project is live, we will rebuild the Google XML site map, verify and resubmit it again to get the site indexed correctly.

As soon as the project is released and active, we immediately undertake the following steps for live, production testing:

Complete testing of deliverable(s) across all target browsers.

  • Complete testing of all alternate content across all target devices.
  • ADA compliance testing (if applicable)
  • Mod_Rewrite for friendly urls is functioning correctly.
  • All forms submit and connect to their mail servers.
  • All transactions perform correctly.
  • All robots.txt, exclusion files or other items designed to hide the website has been removed where applicable.
  • All 300/301 redirects have been put in place to redirect traffic from non-functioning urls to their new equivalents.
  • A catch-all redirect is put in place for all other 404 errors, etc.
  • All debuggers used have been switched to IP-only so no errors are displayed to users.
  • All other items identified in the project′s launch list, as developed internally on http://launchlist.net/ are tested again.

Phase 5: Evaluation & Maintenance

Now that the website or application has active users, we can quickly determine any additional needs or
troubleshooting that may be required.

The project manager may begin to receive change requests or bug fixes from client. Requests may also begin to come into Leads depending on the area of responsibility and who is making the request.

  • All bugs are logged and tested.
  • All updates are made in a timely manner.
All requests which appear to be feature-requests are logged and discussed with the Project Manager who can formulate a business case or explanation to the client. Many clients will just forward user feedback directly to FDG Web staff .. which is valuable in the case of bugs, user issues, etc, however, suggestions or features to be added should first be presented to the client prior to engaging any further development.

Users should not be modifying the clients specification upon release is the issue we would be trying to filter out of post-release troubleshooting.

Post-release we will have refreshed the BETA area and all development, bug fixes or additions are added here prior to promoting it to production.

Post-release we will have scheduled a time to discuss with the client any post-release issues or unfinished features, or third-party integration that may still need to be implemented Maintenance shall be performed according to the schedule outlined prior to release.

Post-release evaluation shall be organized and executed in conjunction with the clients desires by the FDG Web project manager. While we have formal surveys we can submit to the client, often the client doesn′t want any extra homework or obligations at this phase. In this situation we will discuss the satisfaction of the project with the client in-person or over the phone and publish the notes internally for additional feedback and/or action.
Firm References

Justin Hughes, Co-Founder, RealtyMogul.com
Office: 310-907-7132

Robert McLearren, DDP Yoga (As featured on Shark Tank)
Phone: 407-257-6681

Connie Coffey, Founder
Office: 800-601-5711

Mark McPherson, SkinTour.com (As featured on Oprah!)
Phone: (206) 623-1823


"FDG has been a key partner of ours from day 1 and I couldn’t imagine where we would be today if not for them.  From an incredibly early stage, they assisted us across our entire technology stack by providing resources from their roster of talented specialists to accommodate our fluctuating demands.  They provided us organizational agility that allowed us to meet our business needs in a way that would have otherwise been impossible without a fully-scaled development team, which was critical during the early stages of our growth."

-Justin Hughes, Co-Founder, RealtyMogul.com

"DDP YOGA has been using FDG for years and for good reason. Their professionalism and skill is unmatched. No matter what challenge we′ve thrown at them they always come through. I couldn′t recommend them more."
- Steve Yu, President, DDP Yoga, Inc (as seen on Shark Tank)

"FDG Web was fantastic in taking our vision and making it into a website. We could not be more pleased of the work that they did for us and look forward to our next project together."
- Shaun Murray, President, ESP Solutions, Inc

"FDG Web exceeded our expectations when they upgraded our website from Joomla to WordPress. Their technical programmers are savvy with the latest technologies and easy to work with. Thanks to FDG Web we were able to get our new website hosted in only a few months."
- Steven Lynn, Marketing Director, Janicki Industries

"I have worked with Tom′s team on many separate occasions through the years and have never hesitated to recommend FDG Web to others. He is personable, knowledgeable, professional and a consummate entrepreneur. He runs his business in an honest and straightforward manner that is both refreshing and inspiring."
- Steven Sullivan, VP Partner Success, Index Exchange