Here’s how we work with our clients who have projects similar to yours.
Phase 1 – Kickoff Meeting
We will host a project kickoff meeting with you either in person or over the phone. This goal of this meeting is to go over the project scope, timeline and to discuss all project assets and deliveries for content.
We also will usually discuss:
- Website sitemap and outline for navigation as well as any particular workflows for visitors to the site.
- Any third-party plugins, systems or other integrations required
- Look & feel, peer examples and brand guidelines
- Likes and dislikes
- Any technical requirements we do not control that are a part of the project that we need additional information on. (e.g. APIs, backend systems or payment gateways)
Phase 2 – Initial Design & Deployment
This phase involves creating the initial mockups for the new design as well as any sub-pages or call-to-action pages. This phase is to establish the look and feel as well as to block out the layout and “real estate” on the pages. Additional design refinements can still be accomplished after the design goes into the integration phase(s).
Phase 3 – Content integration, custom processes and development.
This phase involves putting together all of the content as well as programming for any of the features and functionality your project requires. This includes any CRM integration, ecommerce, quote/contact forms or other features.
Phase 4 – Final Testing and Deployment
This phase involves creating a final punch list for launch as well as making sure the site is compatible on Mobile, Tablet and all current versions of Internet Explorer, Firefox and Chrome. Coordination of any switch over from old system to new will be done at this time. Post-deployment and Go-live – we will re-test the production site to make sure everything is working.
This will usually include:
- Adding Google Analytics and any conversion tracking to your site.
- Ensuring all old site links have proper 301 redirects to the new site equivalents to help preserve SEO and page authority.
- Adding an inbound 404 error detector so we can readdress deep-linked pages that you may not have known about or have a 1-to-1 equivalent to new pages in your site.
- Testing all call-to-actions (forms, requests, and sign-ups) to ensure proper notifications are being received by the appropriate staff.